Taxi top advertising (Coming soon )

Taxi top advertising has the lowest cost per thousand impressions because of how cheap it is relative to the amount of people who see it. Taxis are always moving and attract a large audience due to the places they are mostly traveling to and from. For example, taxis are usually found in cities of high population, airports, and shopping complexes. At these locations, it is most common for people to demonstrate a purchasing behavior in response to the advertisements that they see.
Not only do taxi top advertisements get the attention of the person getting into the cab, but also the consumers that the cab drives by. The height of the advertisements on taxi tops is exactly at eye-level, which forces consumers to constantly view them as the taxis drive by them. Consumers are mostly forced into seeing advertisements on taxis, as opposed to on TV where they can just ignore them. This makes them highly effective and dominant in crowded cities.

Taxis are driving 24 hours per day 7 days per week all over the nation. At this rate, consumers are constantly being exposed to the graphics on top of taxi cars. As taxis drive right alongside consumers, they are forced to be exposed to the advertisements all day. The taxi business is a 24 hours per day active job force, due to the fact that most large cities never sleep.